Last updated: August 2026
These Terms of Service ("Terms") govern your access to and use of the Ad Mediation Platform ("Platform," "we," "us," or "our") as a publisher. By creating an account, submitting a website, or using the Platform in any way, you agree to be bound by these Terms. If you do not agree, please do not use the Platform.
The Platform connects your website's ad inventory to multiple third-party advertising networks and demand partners ("Demand Partners"). When a visitor loads an ad slot on your approved website, the Platform runs a real-time auction among connected Demand Partners and serves the highest-paying available ad. The identity of individual Demand Partners is not disclosed to publishers - see Section 5.
Adding a website does not guarantee it will be approved or monetized. Every submitted domain is reviewed individually. We may reject or later remove approval for any site that does not meet our content and traffic quality standards, at our reasonable discretion, with a reason provided where practical.
By using the Platform, you agree that you will:
Violation of any of the above may result in immediate suspension of your account, forfeiture of unpaid earnings tied to the violation, and/or removal of affected sites.
This section reflects the content and ad-implementation standards required by our advertising partners, and applies to every approved site at all times - not only at the time of approval.
Prohibited content. Websites may not contain, promote, link to, or facilitate access to: illegal content or activity; sexually explicit content, or any content sexualizing minors; violent or gratuitously graphic content; hate speech or content promoting discrimination or disparagement based on race, religion, ethnicity, gender, age, disability, or sexual orientation; weapons, ammunition, explosives, or instructions for creating them; illegal drugs or drug paraphernalia; counterfeit goods, pirated content, or material infringing copyright or trademark rights; malware or deceptive/harmful software; harassment, bullying, or threats against any individual or group; dangerous or misleading health, medical, or financial claims; or unlicensed gambling content where applicable.
Prohibited ad implementation. Ads must be served exactly as provided, without modification, and clearly distinguishable from your site's actual content. You may not: ask, encourage, or incentivize anyone (including yourself) to click ads for any reason; click your own ads or simulate clicks/impressions by any automated or manual means; place ads where accidental clicks are likely (e.g. directly beside navigation or submit buttons); disguise ads as navigation, downloads, or content headlines; alter ad code, sizing, or rendering outside what's provided; serve ads on error pages, empty pages, or pages with no substantive content; use pop-ups, pop-unders, or auto-refreshing ad units outside your approved tag; or run ad density that overwhelms your page's actual content.
Site & traffic-source standards. Approved sites must offer genuine, substantive content, not exist primarily to host ads. Traffic must arrive through legitimate means - organic search, direct visits, legitimate social sharing, or properly disclosed paid advertising - never through incentivized installs, forced redirects, adware, deceptive bundling, or any traffic-buying arrangement that doesn't reflect genuine human intent.
Certain Demand Partner domains may necessarily appear in the ads.txt lines the Platform provides you to add to your own site, since the ads.txt standard requires the real advertising system domain to function correctly - this is a technical requirement of the ads.txt specification itself, not a disclosure by the Platform, and any account/seller ID shown in those lines belongs to the Platform's own reseller relationship with that network, not to you individually. You agree not to use any domain, account identifier, or other information visible in an ads.txt line provided by the Platform to independently pursue, apply for, or establish a direct relationship with that same Demand Partner, whether for the same website or any other website, for as long as your account remains active and for twelve (12) months after termination. Doing so is treated as a serious breach of this Agreement, subject to the same consequences described in Sections 7-8 (Invalid Traffic & Deductions) and Section 5 of the Publisher Traffic & Payment Integrity Agreement: immediate suspension and, for confirmed cases, permanent account closure with forfeiture of all pending payment.
We use automated checks to detect obvious bot and abusive traffic patterns, which are excluded from your reportable and payable revenue automatically. In addition, we reserve the right to manually review traffic and apply an Invalid Traffic (IVT) deduction to a specific site's monthly earnings if we reasonably determine, through our own review or notice from a Demand Partner, that traffic was invalid, fraudulent, or in violation of these Terms. Any such deduction will be visible on your Earnings and Invoices pages with a note.
We may suspend or terminate your account and/or remove approved sites at our reasonable discretion, including (without limitation) for violation of these Terms, fraudulent or invalid traffic, prolonged account inactivity, or if required to comply with a Demand Partner's policies or applicable law. You may stop using the Platform at any time by contacting support. Earnings validly accrued prior to termination, and not subject to an active IVT review, remain payable under the standard Net-60 schedule and minimum payout threshold described above.
The Platform, including its software, design, and branding, is owned by us and protected by applicable intellectual property laws. You retain all rights to your own website content. By using the Platform, you grant us a limited license to serve ads on your approved ad slots and to display your domain and aggregate performance data within the Platform for operational purposes.
The Platform is provided "as is" and "as available," without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the service will be uninterrupted, error-free, or that any particular revenue or fill rate will be achieved.
To the maximum extent permitted by law, we shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of revenue, profits, or data, arising from your use of the Platform. Our total liability for any claim arising from these Terms shall not exceed the total amount actually paid to you by us in the three (3) months preceding the claim.
We may update these Terms from time to time. Material changes will be reflected here with an updated "Last updated" date, and where practical, communicated via an in-dashboard announcement. Continued use of the Platform after changes take effect constitutes acceptance of the revised Terms.
Questions about these Terms can be raised through the Support Tickets section of your dashboard once logged in.